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Today, I am reading: The world is chasing methane

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Despite our obsession with carbon dioxide, methane could be a handier /ˈhændi/handy  ally /ˈælaɪ/  to fight climate change What do a rice field, a cow, a bog, and a coal mine have in common? Well, there might be more than one answer, but one thing is certain: all of them are “gassy”. They all release methane, a gas not as famous as carbon dioxide, yet infamous for its capacity to trap heat. And as its emissions are on the rise, the world is paying more attention to it. Scientists and governments see in methane a way to achieve faster results on climate mitigation. But to tackle methane means knowing exactly how much of it gets into the atmosphere and who’s to blame. Methane comes from quite a few natural and human-related sources. About a third of its global emissions originate in wetlands, where massive amounts of organic matter produce methane when decomposing/ˌdiːkəmˈpəʊz/. Agriculture is the biggest contributor of human-induced methane, bringing in more than a quarter of ...

Today, I am reading: Telemarketing

Telemarketing Introduction Guide Telemarketing can offer a number of advantages over other forms of direct marketing. By talking directly to your potential customers, you can immediately determine their interest in what you are selling. It also allows you to ask questions to assess their needs for your product or service, and effectively explain any technical areas. However, there are some strict /strɪkt/  regulations that cover telemarketing. You will need to be aware of these when deciding how to market your business. This guide provides information on the different types of telemarketing, including the  advantages and disadvantages of telemarketing . It also explains  telemarketing planning  and advises on  measuring the success of your telemarketing campaign . Finally, this guide explains  telemarketing scams and legal issues . scram  /skræm/  /ˈliːɡl/ What is telemarketing? Guide Telemarketing is when a business sells products or services ove...